Note that ByteDance permits Entrepreneurs to focus on TikTok adverts to users aged thirteen and higher than by means of its advertising and marketing equipment, but these instruments only clearly show viewers data for end users aged 18 and over.

Go world-wide: see how Hong Kong’s latest “condition of digital” compares with connectivity in other nations by looking through our flagship Digital 2024 World wide Overview Report, which includes numerous slides of worldwide digital data, and our in-depth Assessment of what these figures could possibly mean for you personally.

Though the evident distortions that frequently surface in X’s inferred gender data can be owing in large part into the significant variety of “non-human” accounts that characteristic in X’s active consumer data (e.

Having said that, Meta has made essential modifications to the way in which its advertising and marketing resources report audience achieve data about latest months – which include creating important revisions to its foundation viewers data for Facebook – Hence the figures demonstrated below is probably not specifically equivalent with figures released within our preceding stories.

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Be aware: Meta’s promoting means only publish viewers gender data for “feminine” and “male” users.

Nonetheless, Notice that LinkedIn’s advertising and marketing applications publish viewers access data depending on overall registered users, rather then the month to month Energetic people that variety the basis with the advertisement access figures released by most other social media platforms.

Having said that, due to the fact LinkedIn’s advertisement audience figures are according to complete registered associates as an alternative to month to month Lively customers, it’s unclear irrespective of whether these trends may mirror changes in Lively LinkedIn use also.

Take note: LinkedIn’s promoting means only publish here viewers gender data for “female” and “male” end users.

Allow’s get a more in-depth evaluate what the latest figures tell us, starting with some beneficial context relating to the populace of Hong Kong.

But Inspite of these caveats, Meta’s ad access data nonetheless presents beneficial insights into how Facebook use is evolving.

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For a result, our most current determine for social media marketing use might appear to be really unique into the values that we published in preceding years.